Branding, Corporate Identity


Branding and Corporate Identity

A brand, as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

CORPORATE IDENTITY is a common ownership of an organizational philosophy in a distinct corporate culture — the corporate personality. Good branding is easy to see, bad branding means you are anonymous.

"It’s your brand and your vision. Kenco Company will help you deliver your corporate philosophy and brand so that you are recognized and revered by your target market. We can help you elevate and enhance your image to attract attention from those customers who will drive your brand’s success."

It's important to spend time investing in researching, defining, and building your brand. There should always be an impartial "man on the ground" approach to determine what is and is not working for your brand. It is a pivotal piece of a successful organization. It's a foundational piece in your marketing communication and one you do not want to be without.

Whether you are a product or a service, low priced or high priced, it must be your objective to determine where your strength will be, and build on those strengths first. To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Case Study: Players Club Rewards (known as "PCR")

Players Club Rewards was developed as a framework for Casino and Gaming businesses to reward and incentize the people who play the most. As an early adopter of customized rewards systems, Kenco Company was able to develop a program system that was web based, where sign up, invemtory, and the complete reward experience are a benefit for established gaming companies.


Flexibility in our programs

Options at the program level mean you are not exposing your company to a potential "miss". By creating programs that are dynamic we are able to enhance our offerings withour having to start from scratch. Flexibility in ANY program means success is always the goal.