Kenco Company is a pioneer in the duty-free and travel retail market. As a luxury goods marketer, Kenco established key relationships and exclusive ties for a variety of products to be sold in the travel retail and duty free venues worldwide. Destination retail clients must submit and adhere to strict distribution policies from the airport authorities world- wide. Kenco, versed in the policies and procedures offer great benefit to those companies wanting exposure or niche placement with the tourist in mind.“With all of the doom and gloom stories in the newspapers and elsewhere about the global economy, financial crisis, corporate irresponsibility, currency fluctuations, job losses and the rest, it would be easy to forget that the duty free and travel retail industry is actually in very good shape at the moment”.
Kenco Company launched designer sunglasses to the North American Duty Free market in 1996. There was no independent OTB for Sunglasses in 1996 was part of an overall budget, and not a designated category with its own budget. Kenco established sales forecasts and display footprints in the airport duty free stores cruise lines, and in-flight duty free concessions. This program was advanced to the duty paid retailers in 1998. The sunglass brands are now a main contender in the duty free and duty paid markets.
Kenco Company launched a children’s item internationally to fill a void in this category. This item required huge sales plans and forecasts to fill the pipeline of concessions in the airport and in-flight. The initial launch of this licensed item brought product introduction to millions of travelers yearly in 10 countries.
Kenco Company launched a brand extension semi-precious jewelry collection internationally. The initial launch established placement of 50 desired stores.